Better business by design
Glauser Creative helps companies improve their business. We do it by designing products, services, communication and experiences. We call it business design.
Business Design is about combining design and strategy to help create market growth. In practice this can take the form of a better user onboarding in your app, a new pricing model, a communication concept, a new brand or even a completely new product and launch strategy.
Lotus Travel Group owns and runs the travel companies Lotus Travel, Svensk-kinesiska resebyrån and Scandinavian Perspectives. Glauser Creative helped them with a new logotype and a simple presentation website.
Svenska Dagbladet is one of Swedens oldest and largest newspapers. Glauser Creative is helping them move from a paper based business model to a new digital world. Designing paywalls, landing pages, ads and more. Visit SvD.se
With Kidsread the goal was to create a releasable MVP (Minimal Viable Product) of a "Spotify for childrens books". A simple app for iPad and iPhone where you pay a monthly subscription fee to read as many childrens books as you like. With a limited time and budget Glauser Creative created the brand, design/ux, api, website and iOS app. Go to Kidsread.se to try it out.
SVT.se is the home of Sveriges Television, the public television company of Sweden. The job of the website is both to present the full range of content that SVT provides but also to show that it caters to all groups of people in Sweden and fills an important role as an independent source of news and culture. Glauser Creative designed the new website.
Minutemailer is a marketing service where you can easily send newsletters and share content on Facebook, Twitter and Linkedin. Minutemailer was founded by Glauser Creative. Start your own free account on Minutemailer.com.
IKEA needed a simple but effective way of talking to the visitors of their stores. The solution was a series of messages that both explains the business model of IKEA and shows the customer how to shop. Still available in IKEA stores world wide since 2006.
Videofy is a social video app where influencers can create, comment and share video content. 500 K active users, 40 M views a month with a yearly turnover of 80 000 EUR at its peak. Videofy was co-founded by Glauser Creative.
Nouw is the largest blog portal in northern Europe and monitors trends in fashion, styling, beauty and fitness. The Nouw logotype was designed by Glauser Creative. Visit Nouw.com
Soundtrap is a collaboration platform for making music online. $8.5 million USD in funding and +1 million users all over the world. Glauser Creative is an early advisor, designer and minority shareholder. Try Soundtrap here.
Selection of Past & present clients
Our Business Design Process
In all our projects, big and small we are aiming for a 4-D process: Discover, Design, Deploy, Develop.
Discover: In the first phase we try to understand the goals, define pain points and set the key metrics for the project.
Design: The next step is to create a solution. We design and iterate. We then gather feedback to see that we address the pain points.
Deploy: The final design and details are made and user tested. We build and deliver the finished design.
Develop: The first iteration is finished and the next step is to measure what we accomplished, gather feedback then refine and improve.
The process can be varied in size depending on the project but the overall principle is more or less the same no matter if we work with ux design, branding, strategy or advertising.
The bolder the idea, the more interesting I think it is. I have always loved creating things. As a kid I was drawing a lot, inventing computer games and making music. Today the work is different, but it all has to do with creating things that makes the world better, brighter or more fun to live in.