# Glauser Creative

> Oskar Glauser is an innovation designer who builds. He turns early signals into concepts, business cases and working products for innovation teams, startups and consumer brands, usually in weeks.

## About

Glauser Creative is the studio of Oskar Glauser, based in Stockholm, Sweden. Oskar covers the whole arc from strategy and positioning to brand, UX/UI and the actual build, using AI as a multiplier. He started as an art director at agencies in Stockholm and New York, has founded two companies, and has 20 years of product and brand experience.

## Contact

- Email: oskar@glauser.com
- Phone: +46 704 31 47 14
- LinkedIn: https://www.linkedin.com/in/oskarglauser/

## Services

- Strategy and positioning
- Concepts and business cases
- Brand identity and logotype design
- UX/UI design
- Building working products with AI
- Launch planning

## Notable Customers

Over the years: Klarna, H&M, Swish, IKEA, Coca-Cola, ICA, Telia, SVT, Bonnier, Schibsted, Soundtrap (acquired by Spotify), and many startups.

## Book

Oskar is the author of "The Code Was Never The Hard Part: Find the Right Problem, Prove Demand, and Launch AI-Built Products People Actually Want" (Kindle, 15 October 2026). A short, practical book on choosing a problem worth solving, getting real evidence that people care, and launching AI-built products. More at https://neverthehardpart.com

## Site Structure

- /: Home page with introduction and featured work
- /cases: Portfolio of design case studies
- /thoughts: Articles about AI, product strategy, innovation and design
- /services: Description of services offered
- /about: Background and experience
- /approach: How Oskar thinks about building products
- /search: Site search functionality

## Content Types

### Cases
Case studies of work for customers, covering strategy, branding, app design and product development.

### Thoughts
Articles about building with AI, product strategy, innovation, design and where technology is heading.

## Technical

- Built with Astro
- Styled with Tailwind CSS
- Hosted on Vercel