Graphic identity for Wrlds bringing real life products online

Wrlds is a startup that helps brands make smart, connected, ‘digi-physical’ products with a platform combining both software and hardware.

The number of connected products is exploding – by 2025 the figure is forecast to triple to 25 billion units. The metaverse is bringing together digital and physical experiences using AR and VR – tomorrow all products will be smart products.

When going from the early stage as a startup and scaling up sales and marketing the company needed a new more consumer oriented identity. Early-stage tech startups often communicate in technical language that resonates with developers and investors. As Wrlds moved toward brand partnerships, the identity needed to speak to marketing teams and product managers instead.

The shift meant moving from complex explanations to clear, benefit-focused messaging. The visual identity followed the same principle: approachable and modern rather than technical and abstract.

Glauser Creative created a new logotype, colors, typography and website.

The Wrlds logotype and colors together with the rings creates the identity.