About
I build products.
That’s the short version.
The longer version: I’ve spent 20 years at the intersection of design, product, and business. I’ve founded two companies: a social video app and an email marketing platform. I’ve worked with H&M’s innovation department, helped shape Klarna’s future consumer experience, and redesigned the brand for Swish.
These days, I use AI to do what used to require entire teams. I built Mira, a customer research tool powered by AI, by myself, from concept to live product. Strategy, brand, UX, and code. That’s not a flex. It’s just what’s possible now when you combine deep product experience with the right tools.
What I’m focused on
I work with innovation teams, new ventures, and consumer brands who need to move fast. They come to me with a problem or an idea. I come back with a working product. The whole thing: strategy, positioning, brand, design, build, and a plan to launch it.
I’m especially interested in creating useful, delightful experiences. Software, hardware, robotics, new interfaces, rethought user experiences, things that genuinely improve someone’s day. This is where the biggest shifts are happening right now, and where design thinking matters most.
Background
I started as an art director at agencies in Stockholm and New York. That gave me a foundation in brand and craft. But I wanted to build things, not just design them. So I started companies, shipped products, failed at some, succeeded at others, and learned more from the failures.
Today I combine all of it: the brand instinct from agency work, the product sense from building startups, the speed from working with AI, and a genuine obsession with making things people love to use.
“Design is not just what it looks like and feels like. Design is how it works.”
Steve Jobs, co-founder of Apple
Let’s talk
If you’re working on something that needs to move fast, I’d love to hear about it.
You can reach me at oskar@glauser.com or +46 70 431 47 14.
