East Guardian – Real estate identity
East Guardian Immobilen AG (EGI) is a real estate investment company that has been active in the DACH region and in particular Germany since 2013.
They aim to be an integral part of the local community and develop sites in close cooperation with local authorities and interest groups.
Glauser Creative helped out in creating a graphic identity that also included East Guardian Asset Management.
The logos for East Guardian Asset Management and East Guardian Immobilien share the same symbol and font but using different brand colors. This dual-brand approach creates clear differentiation between the investment and property management arms while maintaining family recognition.
The identity consists of a simple symbol combining the letters E and G together with a font and a color scheme. Real estate branding often defaults to conservative navy blues and traditional serif fonts. By using bold clear graphics together with images we created a more contemporary and distinct identity that stands out in the sector.
Clear and bold graphic shapes are used to create strong identity.
Examples of applications from the brand manual.
The identity is a combination of clear bold graphics, a simple color scheme, project images, the font Inter Semi Bold and the logo.
