Logotype for swedish blog platform Nouw

Nouw is the largest blog platform in Sweden and it needed a new look and feel that was more modern.

The previous Nouw logotype struggled with legibility at smaller screen sizes and felt dated compared to contemporary digital brands. As a platform where creators build their personal brands, the identity needed to feel current and professional.

The redesign focused on clean letterforms with optimized spacing that maintains clarity across all touchpoints, from app icons to browser tabs to large format displays. The new logotype balances personality with professionalism, giving creators a platform they’re proud to be part of.

Glauser Creative designed a new modern logotype that works well on screen and small formats.